Rasa Design Studio Portfolio

Excuse us while we redesign our site...

This is a very abbreviated list of projects related to our osCommerce, CSS osCommerce and other PHP solutions. A more comprehensive list can be provided for prospective clients.

Form-Stil Company (Client: Firma-Seliger.de): Immediately out of the gate, we discovered an oversight to our "Tableless osCommerce" that was fixed with this project: "What if the client wanted tableless structure, but still wanted to use tables?" In order to stay in line with the design at derdiedas24.com, Firma-Seliger needed the subcategory and product listing pages to use a nested table system... at least for now.

Rasa Design Studio decided to make the entire set of listing pages and modules a more flexible system. Three choices are set in the configure.php file: Tableless listing, Tabled Listing, Use outside file template. We rebuilt CSS osCommerce with this new feature incorporated into the default system.  Still Search Engine Optimized, the nested tables do increase the file sizes, but content is still at the top of the source code and in an hierarchical order with the rest of the page.

MishkaNYC.com designed by Greg Passuntino. Rasa Design Studio was hired to merge PayPal Express, PayPal Direct, Authorize.Net Consolidated (we had 1.7b, which was removed by osCommerce.com) and programming fixes related to options / attributes prices... all of which went after the same resources and had to be passed using cURL.

Using the default osCommerce Classic, MishkaNYC represents one of the difficulties that osCommerce developers face: Contributions (Mods / Hacks) that conflict with each other or go after the same resources.

One of the few sites we agreed to do using Flash with osCommerce (we just couldn't resist when we saw the total design they presented us with) OSPCatalogs.com uses a very heavily customized version of osCommerce Classic and parts of a heavily customized STS_Templates that we found useful. The product fields were changed to provide author, title and other book-types of information. Shipping and other functions were also modified and the entire store part of the site was created to integrate smoothly with the outside part of the site.

We NEVER recommend the use of Flash on the outside parts of the site, or with the front page. In this case, there were major considerations that had to be made about the marketing strategy of the site, since it would, as presented, lose a great deal of its natural marketing edge with the use of Flash. As most marketers know, most search engines cannot read text from Flash... Google can, but only with some success. Therefore, several techniques were employed to pull Google into the interior of the site where the good stuff was: Keyword-rich text.

Even so, it was an active decision by the company to forgo Search Engine Results in favor of a site that matched their alternate marketing channels. Since OSPCatalogs already had success with that part of their total strategy, it did not seem a big loss to them to lose some visitor traffic from search engine results.

FXTrading.com hired Rasa Design Studio to do a series of web sites, 371 of them, with fxtrading at the core. Each site leads back to the core site and, ultimately, to the Foreign Currency Trading application download, which is at the center of its business.

Designed in PHP, all content across all sites and pages are fed from a single mySQL database. Changes made to the design of FXTrading are automatically mirrored across all web sites and all pages, except for the elements that are unique to either site or page.

Visitors who have followed a link to the core site from the other sites are tracked, and data is collected to show which of the minor sites was the referrer. Text copy can then be adjusted to increase both visitor count and conversion.